Andrew is one of the world’s leading academic marketing experts. At Oxford Saïd, Andrew is Deputy Dean for Faculty and Research, responsible for all academic matters at the School. As L’Oréal Professor of Marketing, he is the University’s most-senior marketing academic and leads the School’s group of marketing faculty members and research staff, as well as serving as the director of the Oxford Future of Marketing Initiative.

He is a Marketing expert whose research spans technology, digital and social media, consumer behaviour.